Claire Diaz-Ortiz Head of Twitter Inc says Twitter can be an immensely powerful tool for organizations that want to make a difference in the world. The mission of Twitter is to promote open information. Twitter works because it is simple and easy to use. The barrier to entry is low and the potential for impact is high. Twitter is much, much more than a social media network; rather, it is a global real-time information network.
The Beauty and Benefits of Twitter
It does not take one long to see the huge
potential and benefits to business in participating in Twitter. Whether a business is involved in corporate
social responsibility initiatives or are just building customer relationships
and building bridges with networks in industry, prospective clients and the
larger global community – Twitter is an awesome tool to creating awareness of
your business, traffic flow to your website, knowledge of your products or
services, your launches and your blog or newsletters. In just 140 characters Twitter gives your
business a personality and becomes a face and a voice for the world to interact
with. Twitter is fun, should not be
taken too seriously but should have seriously good content depicting your
business personality to draw attention to your fabulous service and product
offering and unique differentiating qualities.
The
beauty of Twitter is that one can actually Twitter for good, and change the
world, just with one tweet at a time.
The process is obviously easier for those who have a large following as your
reach is only as large as your, following and as large as the greater good of
that whole when the content is retweeted to others that are not as yet following
you but may well be converted to followers.
With time your reach will grow and multiply with lots of Twitter
fledglings doing their good work for you, spreading your tweet, and awareness of
your business profile. With the use of key words of interests or topics or hashtags # your content is top of mind as a profile fit suitable for other Twitter account holders to follow.
Another
beauty of Twitter is that within your Twitter strategy to target, write, engage
and explore you can track the results every six months or so and see if you
have built a healthy following, reached certain goals and outcomes.
Twitter for Good – Change the World - One Tweet at a Time
Claire Diaz-Ortiz Head of Corporate Social Innovation and Philanthropy, Twitter Inc is the author of ‘Twitter for Good – Change the World – One Tweet at a Time’. This publication makes interesting reading.
Twitter’s Operating Principle – “Be a Force
for Good”
Be
a force for good is the guiding principle of the service structure Twitter
provides to non-profit organizations and causes. They have worked with Nike, Pepsi, the United
Nations, and the American Red Cross National Wildlife Federation. These promoted Tweets for Good are sent out
by organizations involved in crisis relief during times of disaster and civil
unrest. Twitters Hope140.org have compiled
an array of case studies, best practices and past cause campaigns to help
organizations better learn how to get started on Twitter.
Since
2009, Twitter have worked with Room to Read, a non-profit organization
supporting girl’s education and library development in nine developing
countries. They have mutually supported
each other on a variety of initiatives related to literacy, including the
creation of a wine label for charity called Fledgling! In 2010 Twitter launched
their first advertising product ‘Promoted Tweets’ with big brands including
Starbucks and Virgin America and two non-profit organizations Room to Read and
Partners in Health.
Remember!
Every day, you and
your organization are newsworthy.
http://hope140.org
ISBN
978-1-118-06193-0
