Whether you are
in Rosebank, Hyde Park , Morningside, or at Atholl Square, Sandton Johannesburg there
is something that draws people in their droves to Tashas.
The magnetic pull of the Tashas Café concept is a success
story that Natasha, the creator of Tashas Café can be proud. The first Tashas opened at the Atholl Square
shopping centre and they have never looked back.
Tasha’s le Parc
Opened in March
Since Tashas opened their French themed restaurant,
incorporating a bakery and patisserie on the Upper Mall Level, Hyde Park Corner
shopping centre in March 2012 all table have been fully occupied day in and day
out. It has become ‘the’ place to meet
for tea and coffee or lunch.
Presentation
is everything and I found that even a basic toasted sandwich looks stylish with
its rocket and cherry tomato garnish and silver cutlery shinning brightly
against the large white plate. Their
cappuccinos are good too. It appears
that everyone loves Tashas. It is a
winning formula, satisfying and feeding both body and soul!
The History of Tashas
– Told by Natasha
South Africans had become accustomed to the traditional
coffee shop concept, where one can enjoy a freshly brewed cup of coffee,
accompanied with a toasted sandwich, a slice of cake, a muffin and maybe a
plate of pasta. But Natasha saw a gap in the market for a daytime cafe that
provides the consumer with restaurant quality food at affordable coffee shop
prices.
Natasha’s 14 years experience in the restaurant industry
and her ability to create, co-ordinate and implement her vision, together with
her relentless passion, was a natural ingredient to the success recipe of
establishing South Africa ’s
first day time café that offers superior quality meals and an authentic
experience. Ever since the opening of Tashas first store in Atholl Square , Sandton, it has grown from
strength to strength, based on its principles of excellent food, efficient
and friendly service, quality meals and beverages, that are fresh, innovative
and affordable.
She says the atmosphere of Tashas cafe can be described
as a vibey, friendly, relaxed space with a timeless look and feel that transports
and reminds us of Europe . It represents the lifestyle aspirations of
urbane and cosmopolitan guests. It is the successful marriage of tastes and
design aesthetics, which enhances the authentic flavour and delightful eating
experience which is the celebration of the Tashas concept. The stores are
designed as beautiful spaces, that include materials such as stucco, terrazzo,
marble and solid woods yet they are still light, bright and breezy.