Social Media
postings represent and create an atomic perspective of a person, product or
service based on the comments, recommendations and reviews that are posted on
blogs and social media pages. These
postings consist of an atom’s characteristics which are indivisible:
- Positively charged comment
- Negatively charged comment, and
- Neutral comment
All of the above
make up a social media ‘atomic perspective of a person, product or service’. An atom of positive, negative and neutral
comment that will never decompose, it is held in time.
What is an atom?
The atom is the
smallest unit of an element that retains the characteristics of that element
and cannot be decomposed by chemical means. Nuclear physicists have shown the atom to be
made up of three fundamental particles, protons, neutrons and electrons.
- The proton is a sub-atomic particle with a positive
electric charge, occurring in all atomic nuclei. Proton in Greek means ‘first thing’.
- The neutron is a subatomic particle
of about the same mass as a proton but without an electric charge. It comes from the word ‘neutral’.
- The electron is a negatively charged
subatomic particle found in all atoms and acting as the primary
carrier of electricity in solids.
Why is it called a perspective?
The word
‘perspective’ is quite apt in that the Oxford
- The art of representing solid objects on a flat
surface so as to convey the impression of height, width, depth, and
relative distance
- A particular way of seeing something
- Understanding of how important things are in
relation to others
- Origin from Latin perspectiva ars ‘science of optics’
I think my theory fits together quite nicely!
One soon gets to know the depth
of a person or a company when you read recommendations or reviews about an
individual or product, or a service. Further more one forms an impression
around a businesses social media content (content rules), and presence as well
as their response time and level of engagement to both negative and positive
comment and queries. One ultimately experiences the breadth of a businesses
efficiencies via social media and this can reinforce customer loyalty.
Coming back to the present time and time again
Social media and
blogs bring us back to the present. Dealing in the present moment, time and time again.
Rich conversation & visuals
We are told that
“Blog and Twitter serve to work together to initiate and serve rich
conversation. YouTube Videos serve as
rich visual content to support all social media outlets. All three enable
followers to find and follow only the content that best suits their interest”.
Social media
We are told that “word
of mouth marketing campaigns via social networks and blogs are opportunities
for direct social recommendations and reviews.
Social computing embraces and enhances the natural inclination of many
people to offer their opinion on practically any subject they care to talk
about” and that, “word of mouth can be the best publicity. Engaging in honest, direct conversations with
customers and stakeholders has its benefits.
The social web amplifies the opportunity to listen and learn and invest
ourselves in two-way dialogue, enabling all to improve on delivery of product
or service to the people who depend on them”.
Facebook, alone, has
reportedly 845 million users of which 483 million log on everyday and the
creation of Twitter by Stone, Williams and Dorsey has the world over tweeting
and has captured the imaginations of people at every level of media interest or
influence.
Which means there
are in fact millions of electric charges, both positive and negative, taking
place at this very moment as we engage on the world-wide web.
An atom is the
smallest particle of a chemical element that can exist
It is however
indivisible, unable to be divided or separated
